One of the important things I share with my clients at our e-commerce consultancy and academy at kareemaudi.com is the importance of having a blog on your website.
Here are the top 3 reasons your website needs a blog:
By blogging frequently about industry news and updates, you are establishing yourself as an expert in your field. Insightful and timely content on your blog demonstrates credibility to customers, suppliers, and stakeholders.
Blogging will also humanize your brand by giving your website visitors a "behind the scenes" look of your business. Customers are increasingly reporting feeling positive about a corporate brand after reading their blog.Treat it as a space where you interact with your audience in a fun and engaging way.
Is that all you're here for?!
I remember those days too, reading article after another about algorithms and proper SEO practices. I won't delve into technicalities like meta tags in this blog post, but... KNOW THIS: a blog is a valuable SEO tool, and done right in the long-run, it will out perform any other paid marketing effort.
- Fresh content! In most cases, websites are mostly an informational static page which is not desirable for search engines, by blogging frequently Google and others begin ranking you higher in search results.
- Keyword rich! As you create relevant content for your audience, these blog posts will act as keyword rich content that will in stay in search results forever.
- Organic traffic! Studies show that up to 30% of e-commerce store sales come though organic marketing efforts like blogging. Aside from the time it takes to produce the content, these blog posts are free and last forever when compared to any other paid ad that only runs for a set period and then disappears.
Look out for another blog post next week where I'll be sharing with you three SEO hacks you can begin using immediately. One of these hacks I employed in this article, can you spot it?
Got any questions related to blogging you'd like to ask?
Share your thoughts in the comments below.